1. Go to the Amazon "Books" homepage. All the way at the bottom, on the right hand side, there's a link called Author's Guide. Click on it.

2. Find the section on the Author's Guide page called The Catalog Guide. (It's about 3/4 of the way down the page.) It offers a bunch of selections, including "Enhance your book's detail page by offering persuasive content." Click on the Catalog Guide link.

3. The Catalog Guide page offers a link to the Online Content Form. (There are no direct URLs to these pages, because Amazon appends a long string of tracking numbers to the end of every Amazon URL). Click on the Online Content Form link.

4. You will be taken to a page called the Book Content Update Form. To fill this out, you will need to give Amazon the name of a contact person at your publisher, and the ISBN number of your book.

After filling out that basic information, you will be taken to a page where you can add up to five glowing reviews of your book; an excerpt from your book; your bio; and more.

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Question:  What do Amazon.com's book sales rankings mean regarding your book's sales?

Answer:  Not much! Here's a report.

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Authors/Speakers - Part 1