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Fresh Blood in the Gene Pool

Jeff Glaze, Guest Author

How many times did you see me at a networking event in the past month? If it is a staple of your business it should have been more than once. How many people did you meet for the first time while networking? I am hoping that you can't even think of the number. If you can count the number of new contacts that you made, I would ask "is your business growing?"

I am sure that I have talked to you in the past about comfort zones. This is the place where we know people and we feel comfortable. We get a few referrals now and then, and hey, "I don't have to feel out of place". Like the saying from the theme of the sitcom "Cheers" "I want to go where everybody knows my name". The problem with this is that in most cases we don't have enough people who know our name to become extremely successful. How can we change this?

We have to reach beyond the comfort zone. We have to network outside of our own area or geographic vicinity. Even then, we are working within a group of people who are networking regularly in their own areas. This creates a situation where our success is limited by meeting people who are currently networking to promote their business. What happens when no new business comes into our group? If we are not doing other things to prospect for business, we burn each other out.

Let me use the alligator for example. If you put a pair of alligators in a pond that has fish, sooner or later, the gators will eat all of the fish in the pond. If animals come to the pond to drink, the gators have a way to get more food. What do the gators do when the food runs out? They go looking for it. They often end up far from the pond in someone's back yard looking lovingly at the family pet. The gator moves beyond the comfort zone or it starves to death.

As we continue to network in the same group, we find that if no new business comes into the group, or leads do not come through the members from outside the group, the group will literally starve to death or less dramatically, go out of business.

The best way for the group to flourish is to bring in fresh blood or new members. It is especially effective if the new members have never used business networking before to build their business. Suddenly new opportunities open up for a portion of the group that did not previously exist. The new member immediately has a group of new prospects to work with.

Most of us who network a lot also have business that is outside of networking. What would happen if we brought that business into the group? What if they in turn brought their clients into the group? Not only would networking organizations get larger, but the people currently in those organizations would prosper in a big way.

Have you ever considered asking clients or prospects if they have ever networked as a part of their business? If you were to ask them and they respond no, you have the opportunity to tell them the benefits of networking and invite them into the group. If they respond yes, they tried it a couple of times, but saw no results, simply explain to them that it takes at least 7 points of contact before most people will do business.

Tell them that if they were to attend a group on a regular basis, then they would realize the results that comes from the relationship building process. Then take the opportunity to invite them to the next meeting.

Even though this sounds like a lot of work, it really is not. In the end, your group and the entire networking community benefits, as well as the business that gets involved.

Business networking keeps business local. It builds communities by building the relationships in the community. It is through these relationships that we can fulfill our needs for our business and ourselves.

Copyright © - Jeff Glaze - Reprinted with permission. Register for his FREE newsletters, the monthly NewsWire and the weekly NewsFlash. Subscribe now and get the NEW E-Book "A Fire Within: Passionately Transfer Your Message to Others for Greater Success"for FREE. www.AtlantaEvent.com where you can order it securely online.

Click on a book cover or book title link to place an order

The Six X-tremes of Power Business Networking: How to Get Your Business Noticed in Crowded Rooms! - Jeff Glaze - This 60-Page e-book breaks all of the rules of modern business networking. It gives you detailed information on how to stand out from the rest of the crowd when you are trying to promote your business. Whether you are a seasoned networker or a beginner, this e-book has information that can help you to be more successful and increase recognition for both you and your business.

Larry's Review: Coming Soon!

Power Networking: 59 Secrets for Personal & Professional Success Power Networking: 59 Secrets for Personal & Professional Success - Donna Fisher & Sandy Vilas - Packed with 59 proven networking methods for achieving success in all areas of your life, this inspiring book helps you to discover key networking skills to show you how to make the requests that get the results you want.

Larry's Review: The importance of making important business connections cannot be understated. Donna offers sound advice and encourages you to give up your shyness and offer to assist others as you build a network of support; one that increases your visibility, expands your network and marks you as someone who is willing to do whatever it takes to succeed.

The Essential Network: Success Through Personal Connections - John L. Bennett - This book is about establishing, maintaining, and reaping the benefits of connections. It incorporates many personal stories to illustrate the productive results that can occur from building connections. These include people who have found life-partners, avoided personal and financial disasters, made career changes, built businesses, and met famous people.

Larry's Review: The principles of business networking in an easy-read and understandable format. Highly recommended!
Essential Network

The Networking Guy's Top 50 Tips The Networking Guy's Top 50 Tips: A Simple Guide to Networking Success - Dave Sherman - These 50 success-proven tips will change forever the way you do things, bringing power and purpose to those brief encounters that once were meaningless and unproductive. Easy to understand and simple to apply, they will show you precisely what it takes to become a comfortable and effective networker in all situations - and with all persons - you encounter.

Larry's Review: I love this book! A quick-read, no nonsense book with everything you need to know about being a successful networker! Read it and reap! Highly recommended!

The First Book of Life Skills: 10 Ways to Maximize Your Personal and Professional Potential - Larry James - This book will teach you how excell in business networking. It is a book devoted to the process of developing close personal and business relationships that work. It is a book committed to personal development and career management. Adapted from Larry's popular seminar, "The 10 Commitments of Networking!" Click here for more details. First Book of Life sSkills

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