My good friend, Philippa Gamse helps her clients develop e-business and
marketing strategies to gain maximum competitive advantage. Originally from the UK, she has extensive corporate experience
both in Europe and the US, ideally positioning her to interpret our increasingly global market place.
As a professional speaker, Philippa explains complex technological concepts in a non-jargon, user-friendly manner. She brings
to her clients and audiences a continuously growing body of knowledge about emerging technologies, their integration
with existing "real-world" strategies, and their effect on marketing, public relations and customer service techniques.
Philippa's unique combination of experience helps people cut through the hype and maximize their results from the
Internet. Philippa's clients sing her praises. But then, so would you if her efforts had resulted in a more than
1000% increase in revenues and cost savings from your online business.
Philippa combines all this extraordinary knowledge and background with a special ingredient that is all her
own - her British accent and humour. You'll be informed, entertained and charmed when Philippa brings you "the
Internet in English."
Here is a list of articles that are available:
Web Strategy
How Does Your Website Make Me Feel?
How does your Website connect emotionally with your visitors? Do they feel listened to, understood and appreciated by your Internet presence? Are you
instinctively meeting their real needs? Do your existing customers feel supported and valued when
Top Seven Ways to Tune Up Your Website
My seven favorite and different! tips for reviewing the effectiveness of your Website and marketing strategy.
Fair Measures Corporation: A Case Study in Online "Thinking Outside the Box"
A case study on creative thinking during a web site redesign that led the way to new products and profits!
Prophesying Profit in CyberSpace . . .
Strategic issues to consider in creating and maintaining your Web site.
e is for Everything?. . .
In the current recessional atmosphere, is e-business all it's cracked up to be?
Web Site Promotion/Online PR
Beyond the Search Engines
Nineteen (and growing all the time!) tried and proven ideas to promote your Web site, once you've realized that there's more to life than search engines. ;-)
Outsourcing Your Web Marketing
Thinking about outsourcing your web marketing? How do you choose a consultant and what can you expect after the contract is signed?
PRofiting From Publicity
Take advantage of the many opportunities that exist for free or low cost online public relations.
Unlocking the Keys to Your Web Site Traffic
Unless you're already so well known that people use your name to search for your site, you need a search engine strategy.
Customer Service
Is Your Online Business Customer-Friendly?
Designing and operating your Web site with customer service as a priority. Including some tips from the owner of a very profitable site.
Traffic Analysis
Mining for Gold. . . In Your Web Traffic Logs
Optimize your marketing and strategic business plans with some insight from your Web traffic log reports.
Technology Strategies For Associations and Non-Profits
Technology Strategy: Decision Making for Nonprofit Boards
Technology planning and investment strategy for associations and non-profits.
Seven Steps to Building Electronic Communities
This paper was written with Terry Grunwald, of the North Carolina
Client & Community Center. Originally designed for the nonprofit
environment, it contains some thought-provoking material for all!
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