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More "Back-of-the-Room Sales!

Larry James

An extension of the speaker's ability to reinforce their message is through the written word and audio/video learning systems. If I meet any resistance from a meeting planner about offering my books at the back of the room, I offer (in writing) a guarantee. Here is one key paragraph from the signed form I send:

"You have my personal promise that if I spend more than two minutes mentioning the books and audio learning systems that I have available, I will decline acceptance of the balance of my speaking fee from your organization! You have my word on it!"

My two minutes begin when, after my presentation, the meeting planner (the timer) asks me to return to "tell a little bit about Larry's books." I make this offering carefully, tastefully and briefly. It's a very fine-tuned, 1-1/2 minute product presentation with book props. So far, I've never had to turn down my fee.

I am happy to offer the complete form to anyone who will send an SASE (Self-Addressed-Stamped-Envelope - 60¢ stamp) to my address below.

Copyright © 2002 - Larry James.

NOTE: This article is available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own website. Click here to obtain permission and for details.

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Relationship books by Larry James:

How to Really Love the One You're With:
Affirmative Guidelines for a Healthy Love Relationship

LoveNotes for Lovers:
Words That Make Music for Two Hearts Dancing

Red Hot LoveNotes for Lovers (Career Assurance Press).

Author Larry James is a professional speaker. He presents "Relationship Enrichment LoveShops" nationally for singles and couples. More About Larry James

For a personally autographed copy of Larry's books, or for more information, please contact:

National Speakers Association International Federation of Professional Speakers Larry James
CelebrateLove.com
P.O. Box 12695
Scottsdale, AZ 85267-2695

480 998-9411
Fax 480 998-2173
800 725-9223

E-Mail: LarryJames@CelebrateLove.com
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